Stacy Wood is the Langdon Distinguished University Professor of Marketing, Poole College of Management, North Carolina State University and also serves as the Executive Director of the Consumer Innovation Collaborative. Her research interests focus on the psychology of innovation—exploring how consumers learn about, adopt, adapt to, or reject new things—from high tech products to societal trends. Dr. Wood earned her Ph.D. at the University of Florida in 1998 and came to NC State in 2010. She has taught at USC, MIT, and Duke, where her class at the Duke School of Medicine won multiple awards. She has won numerous awards in research during her career, including major awards such as the 1997 MSI – H. Paul Root Award (Journal of Marketing) for the paper that made the most significant contribution to marketing practice and the American Marketing Association’s 2005 Louis W. Stern Award for best paper in marketing and channels. Since coming to NC State, Dr. Wood has founded the Consumer Innovation Collaborative (CIC) to provide unique consumer research training to interdisciplinary graduate students while partnering with top corporations to tackle their most challenging consumer issues of the future. Her work here spans several facets of the changing healthcare space and seeks to find sustainable patient-centered solutions for medical practice. Dr. Wood is currently editor of the Journal of Consumer Research.