Archelle Georgiou, MD, is the Chief Health Officer for Starkey Hearing Technologies as well as adjunct faculty and an Executive in Residence at the University of Minnesota Carlson School of Management. Georgiou served as Chief Medical Officer of UnitedHealth Group from 1995 to 2007. In addition, Dr. Georgiou maintains a diverse portfolio of advisory relationships with companies and organizations that improve health and the healthcare system. As a medical expert, she has covered over 1,200 medical topics during her weekly segments on KSTP-TV, the ABC affiliate in Minneapolis-St. Paul. Georgiou developed the CARES Model, a five-step approach that consumers can use to make healthcare decisions, and in February 2017, published her first book, Health Care Choices: 5 Steps to Getting the Medical Care You Want and Need (Rowman & Littlefield). Georgiou graduated from the Johns Hopkins School of Medicine and was board-certified in Internal Medicine.