Dawn Iacobucci is the E. Bronson Ingram Professor of Management in Marketing at the Owen Graduate School of Management at Vanderbilt University. Professor Iacobucci conducts research on networks, customer satisfaction and service marketing, quantitative psychological research and high-dimensional data models. Her research has appeared in such leading publications as Harvard Business Review, Journal of Consumer Psychology, Marketing Science, Journal of Marketing, and Journal of Service Research. She has also published several books, including Marketing Management, currently in its fifth edition.