Joseph Mukidiyil Johnson is Associate Professor of Marketing at the University of Miami and member of the Big Data Center at UM’s Institute for Data Science. He teaches Marketing Analytics, New Product Development, Strategic Brand Management, Digital Marketing, and a doctoral seminar on Deep Learning methods for marketing management. His research focuses on the use of artificial intelligence tools as a decision aid for managers. He has created and collaborated in the development of such tools in the auto, energy, health care, pharma, aviation, entertainment, hospitality industries.