Ramiro Casó B is a senior researcher at Incae Business School. He is a psychologist with a master’s in business administration and a master’s in business analytics and data management, both earned at Incae Business School with high honors. Before joining academia, Ramiro worked in marketing and advertising, first in Venezuela and later in Costa Rica, reaching top managerial positions. Throughout his career he has remain close to academia, first as a professor of statistics and methodology at Universidad Católica Andrés Bello School of Psychology and now as a professor at Incae Business School. He currently teaches courses in advance marketing analytics, predictive analytics and positive psychology.
As a researcher, Ramiro’s interests are in decision making, persuasion and wellbeing. He has collaborated with faculty members on different research projects on negotiation, branding and well-being.